Figure out what to say before you say it everywhere.
Your positioning, value propositions and voice, written down in one document your whole team can use.
MESSAGING SPRINT
from $2,500
This is for you if…
✔ Everyone on your team describes the product a little differently
✔ You're about to redesign the site, launch something new or hire writers
✔ Your copy is fine. Just fine. And completely forgettable.
How it works
O1
Research
I go through your reviews and your competitors', your sales-call recordings and a short written survey of your customers.
O2
Find the gap
I map how your competitors position themselves, so we can find the space they're leaving open.
O3
Write & review
I write the framework and walk you through it on video. You comment, I refine.
What you get
Positioning statement
Who it's for, what it replaces, why it's better
Value propositions
One set for each buyer persona
Proof-point bank
The stats, stories and quotes that back up your claims
Objection map
With answers your sales team can steal
Voice & tone guide
With real do/don't examples
Messaging hierarchy
What your homepage says first, second and third
It's the document your designers, writers, salespeople and future you will open before writing anything. Including the next AI prompt.
Always diligent in her work, structured, and mindful of every brief, deadline, and so on. She also brought interesting creative touches to the content we developed together.
Alice Teodorescu
Content Lead, DX
Related work
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Letting the customers write half the website
Giving a direct-selling platform a story people could follow, from takeoff