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B2B & SaaS CONVERSION COPYWRITER

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Your product is interesting. Your website should be, too.

I turn jargon-heavy B2B messaging into copy that real people read, understand and act on. Fewer buzzwords. More demos.

Top Rated on Upwork · 100% Job Success

Most B2B websites say a lot and mean very little.

AI-powered infrastructure
Seamless integrations
Unleash the full potential

You've read these so many times your brain skips them. So do your buyers.

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The problem usually isn't your product. It's that your website describes it the way your pitch deck does, not the way your customers think about their problem.

Messaging first. Words second.

01

Find what makes you different

Before I write a single headline, I go through your reviews, sales calls and competitors. I'm looking for the thing you do better, and the words your customers already use for it.

02

Turn features into reasons

Nobody wakes up wanting "scalable infrastructure." They want to stop losing deals because the demo crashed. I write about the second thing.

03

Sound like an actual human

Specific, clear, with a bit of personality. Copy that reads like it was written by someone who gets the problem. Because it was.

Pick a package. Know the price before you ask.

Start here

A recorded teardown of your homepage, plus the five highest-impact fixes, ranked.

$500

Positioning, value props, proof points and voice in one doc your whole team can use.

from $2,500

Research-backed copy for a campaign, demo or trial page, plus two headlines to A/B test.

from $1,800

Flagship

Messaging foundations plus copy for your homepage and up to 4 core pages, SEO basics included.

from $5,000

5–7 onboarding, trial-to-paid or nurture emails, with subject lines to test.

from $2,000

How the work gets done (without a single meeting)

Everything happens in writing and on video, on your schedule. Your calendar has suffered enough.

1 - Apply

Tell me about your product in a 5-minute form.

2 - Get a proposal

Scope, price and timeline in writing, within 2 business days.

3 - Kick off

You fill in a questionnaire & send me everything. I dig into your reviews, competitors and sales call recordings.

4 - Reviews

I walk you through every draft in a recorded video. You comment when it suits you.

I have hired Karolina to help with copywriting and I am amazed at how creative, precise, and meticulous she is. All the work she did for me was of the highest possible quality. Highly recommend!
Piotr Garlej
Slide Formation
Karolina has been a great collaborator for us! Always diligent in her work, structured, and mindful of every brief, deadline, and so on. She also brought interesting creative touches to the content we developed together.
Alice Teodorescu
Content Lead, DX
I hired Karolina to write some copy for our website. She did a great job, followed instructions, made revisions as required.
Kathleen Budd
Operations Manager, Dorothy House Media

Hi, I'm Karolina.

I've written for B2B and SaaS brands since 2020, mostly companies with clever products and complicated stories to tell. I write in English, Spanish and Polish. That mostly means I can spot a sentence that says nothing in three languages.

P.S. If you're looking for someone to write about your "best-in-class, end-to-end solutions," I'm not your copywriter. But if you want copy that converts and keeps your readers awake, keep scrolling.

I take on 2 projects per quarter.

That way, each one gets my best thinking, not whatever's left of my brain before the 4th coffee of the day.

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